Shweta Suratkar

Archive for the ‘Culture and Media’ Category

Rupert Murdoch’s News Corp Overhaul in Asia

Posted by: designxpress on: August 19, 2009

Rupert Murdoch announced on Tuesday the restructuring of Murdoch’s Asia Empire. The changes announced are -
Hong Kong which currently serves as the headquarters for STAR Asia will witness  30% cut in employees.
Star TV CEO Paul Aiello will also resign.
STAR ASIA will now be divided into three divisions – STAR India, STAR Greater China and Fox [...]

Are Newspapers Dying?

Posted by: designxpress on: February 26, 2009

Hearst Corporation’s announcement to either sell or close the San Francisco Chronicle is more than a clear indication of what’s happening to the dying newspaper industry. Since 2006, the newspaper industry has been suffering because of decline in advertising revenue.

The debate whether newspapers will survive the next debate might conclude with an answer [...]

Pussycat Doll adds her voice to Jai Ho..

Posted by: designxpress on: February 25, 2009

The international awards season has been terrfic was Indian music maestro, A R Rahman. The first Indian musician to win both Golden Globe and Oscars, it is a moment that has been etched in the history of India. As theIndian  cliche goes,
‘yeah din Bharat ke ithihaas mein suvarna akshar mein likha jayega’ (this day will [...]

Painting bodies for ads

Posted by: designxpress on: February 20, 2009

NYT article ‘The Body as Billboard: Your Ad Here’ was very interesting. It talks about the new advertising and marketing strategies that include as the title suggest human bodies as billboards for products. So now people can get paid for agreeing upon painting their body part(s) with website address, tag lines etc.
Will this work? This [...]

Children’s tv- the approach

Posted by: designxpress on: February 8, 2009

For all of us, children’s tv is perhaps the first exposure we ever had to television. And this experience is unique compared to any other tv viewing experience we will every have. As we all know, kids programming is a rich source for kids to learn to perform daily activities, learn numbers, counting fun, reading, [...]

Children’s Tv

Posted by: designxpress on: February 8, 2009

Learning the ins and out of a tv segment is always an interesting exercise. As part of this exercise, I along with two other classmates are developing a dossier for Children’s TV in America. My other classmates are covering other segments such as film features, documentaries, marketing, advertising, mobile etc.
Our attempt is to gather as [...]

Utopian Entrepreneur

Posted by: designxpress on: March 26, 2008

In this book Brenda Laurel explains her personal journey and experiences with Purple Moon- the company she launched dedicated to create video games for girls. However, the games launched by Purple Moon were criticized as sexist- a belief that girls could not play regular action oriented games. And the company had to be shut down.
She [...]

Methodology

Posted by: designxpress on: March 8, 2008

I have been wondering what methodology to use for my paper and approached this week’s readings in an attempt to answer this question. However, I was slightly disappointed. I had assumed that there would be distinctive methods that I could choose from and then apply to my topic. As I think of it now, the [...]

Media Ecology

Posted by: designxpress on: February 15, 2008

A professor of mine had once mentioned to me a project held in Chennai, India. Small cave like structures were built in public spaces and these were equipped with computers. The height of the structures was restricted to kids’ up to 8-10 years. Once inside, the kids in a group of two or three were [...]

Culture

Posted by: designxpress on: February 8, 2008

Case studies have been an integral part of research. As a student, I have always been taught what is popular as the systematic methodology of conducting research. This methodology includes formulation of hypothesis, conducting experiments to prove or disprove the hypothesis, write a conclusion and if required provide a solution. Autoethnography has never featured in [...]