CBS launching TV Channels in India

30 Aug

Contentsutra.com recently reported that CBS, one of the largest television broadcaster in USA is launching television channels in India. CBS is teaming with Studios International and Reliance Broadcast Network Limited, to launch three new channels in India under a joint venture called – BIG CBS Networks Pvt. Ltd.

Past decade has seen a big boom in Indian television industry and international broadcaster are now turning attention to the vast Indian market. Rupert Murdoch was first to tap the potential when, his company News Corporation launched Star TV in 1991. Star TV quickly become no.1 Hindi television channel. Today, the competition is getting tough with more and more companies venturing in to media.

CBS is set to launch three English channels by fourth quarter of 2010.

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