Learning the ins and out of a tv segment is always an interesting exercise. As part of this exercise, I along with two other classmates are developing a dossier for Children’s TV in America. My other classmates are covering other segments such as film features, documentaries, marketing, advertising, mobile etc.

Our attempt is to gather as much indepth information as possible about childrens tv- market segmentation, latest trends, content ideation, marketing for kids tv, latest breakthrough, adaptation to mobile and internet to name a few.

I will keep this space updated with the additions made to my dossier.