Shweta Suratkar

Posted by: designxpress on: October 6, 2009

Efficacy of Alternative Medicine
Answering skepticism towards alternative medicine through personal experiences.
http://www.associatedcontent.comarticle/2196481/efficacy_of_alternative_medicine.html

Water Filters: eco-friendly and pocket friendly

Posted by: designxpress on: September 30, 2009

I never buy bottled water. In fact I never understand why should one buy bottled water for home use when we get water at home. If tap water is purified using right processes or devices, one can get drinkable water plus it can save a lot of money. So I decided to check the available options for water filters. Here is a review of water filters in the market.

Budgeting Tips for Students

Posted by: designxpress on: September 29, 2009


Students are always short of finances. Budgeting can help controlling expenses. Here’s how to budget:

http://www.associatedcontent.comarticle/2195595/budgeting_tips_for_students.html

Fall at Bear Mountain

Posted by: designxpress on: September 29, 2009

This is a slide show I created on the beautiful colors of Fall. Check it out -

Fall color slide show

Elevate, a PSA on elevator safety

Posted by: designxpress on: September 22, 2009

A three minute PSA directed and edited by me. This is not a serious PSA on elevator safety but a humorous take on it.

My After Effect 3D exercises

Posted by: designxpress on: September 21, 2009

I made this piece for my digital design class and I plan to continue adding to this project.

Using solids  in After Effects

Rupert Murdoch’s News Corp Overhaul in Asia

Posted by: designxpress on: August 19, 2009

Rupert Murdoch announced on Tuesday the restructuring of Murdoch’s Asia Empire. The changes announced are -

Hong Kong which currently serves as the headquarters for STAR Asia will witness  30% cut in employees.

Star TV CEO Paul Aiello will also resign.

STAR ASIA will now be divided into three divisions – STAR India, STAR Greater China and Fox International Channels.

The heads of STAR India and STAR Greater China will now directly report to James Murdoch who is the chief executive of Europe and Asia for the News Corporation.

The reason for this overhaul is to concentrate on the lucrative businesses such as the one in India which currently accounts for around 70% of company’s business in Asia.

Implications:

The way I look at this, I see this move as long overdue. Having witnessed Star’s growth in India, it is surprising that Murdoch was taking such a long time to pay more attention to India. Star TV is currently the leading television channel in India. Launched in 1991, the channel soon usurped Zee TV from its number one spot on Indian television.  Since then, STAR has continued to increase in popularity and has gained high TRPs for most of its shows. Its rivals in India have found it increasingly difficult to match STAR’s success.  This division is going to give STAR India more leverage in Indian market. Murdoch will also now be able to devote more resources to STAR Greater China which has not proved as profitable as India.

Cable shows on Web! No model yet?

Posted by: designxpress on: June 27, 2009

Will internet take over cable TV the way it took over the newspaper industry? If yes, when and how? Can the networks stop the takeover? These are questions that seem to have occupied the minds of cable network executives.

I have been reading reports about cable networks trying to figure out a way to deal with putting shows on the web. New York Times recently carried reports that follow the cable executives as they put two and two together to build a model for online tv.

What makes internet unique from any other media outlet is the fact that there is never one source to get something. This applies to getting videos too. You can go to YouTube and get almost any show you want. Or you can go to other sites that stream tv shows much to the disappointment of the cable networks. When cable shows are spread across websites that stream them without have the rights to do so, it becomes important for cable networks to do take reins in their hand before it gets too late.

The cable executives fear that if they start to put their shows free on the web, their customers will eventually cancel their subscriptions. This is precisely what affected the newspaper industry. And we all know offering free on the web is not going to be a profitable way to do a business.

The question now for cable execs is how to provide shows on the web and at the same time maintain their cable subscriptions. Recently, Jeffrey L. Bewkes the chairman of Time Warner advocated the idea to offer cable shows online for no extra cost, provided a viewer is an authenticated cable or satellite subscriber. In fact, Time Warner has put this idea into testing a subscriber based online tv model with HBO. HBO subscribers can watch some of its shows  such as “Big Love” and “Entourage” on their computers, using special software and a personal log-in.

I think this model is good for now (for those who continue to have and renew their subscriptions) but can’t be the long time solution. The execs seem to forget that increasingly more and more people prefer to view videos online. Younger generations  spend more time watching videos on the web than TV. In fact some don’t have a cable subscription. For this increasing class of people who either don’t have a cable subscription or don’t want to renew, the model is a failure.  Just because I don’t have a HBO subscription doesn’t mean I don’t want to watch HBO shows. I want to watch them online at my leisure. I just don’t want to have a tv subscription. Time Warner’s model leaves people like me behind. The need is to have a model that can work for people like me- the class without the subscriptions.

I am thinking of pay per shows or package deals which bundle few cable stations for X number of days. Let the online viewer pick up the shows he/she wants to pay for.  I am sure people will pay because everyone pays for quality in the end. And in the end, it’s the cable networks that will profit, right!

Nadal not to play Wimbeldon 2009

Posted by: designxpress on: June 19, 2009

What has been the most disappointment news of the day for me (the first one was not getting the tickets to Shakespeare in the Park, which I thought was most disappointment, but this one has clearly surpassed the first one,) Nadal announced his withdrawal from Wimbeldon 2009 Championship. The world’s no.1 tennis player has cited tendinitis as the reason. It has been months now, since Nadal played his best tennis. We all witness what is perhaps called the biggest disappointment in the history of tennis, his loss against Soderling in French Open this year but this one is just too much for his fans.

Nadal’s withdrawal might also affect the men’s ranking. NYT reported , ” Nadal’s departure commences a symphony of musical chairs within the men’s draw. But under rules observed at the four major international championships, Juan Martin del Potro of Argentina, seeded fifth, moves into Nadal’s slot at the top of the draw. James Blake of the United States, seeded 17th, moves into Del Potro’s position. Nicolas Kiefer of Germany, seeded 33rd, moves into Blake’s position.”

It also gives Roger Federer an opportunity to regain his no.1 ranking. I just hope he recovers soon and gets to his 100% to play at the US open this year. I am eagerly looking forward to see him play here in New York. But before that I pray that he recovers completely so he can play for a long long time.

Tennis has become very interesting at this moment. Looking forward to the upcoming tournaments.

Meet Me At The Corner – site review

Posted by: designxpress on: June 17, 2009

I visited meetmeatthecorner.org when the site was recommended to me by its founder Donna Guthire. meetmeatthecorner.org is a website for preschoolers and school going kids to explore their neighborhood, their surroundings and at the same time learn the art of storytelling.  It’s an interactive website in the sense that it allows kids to upload their own videos as well.

MEET ME AT THE CORNER, Virtual Field Trips for Kids was founded by Donna Guthire, author of The Witch Who Lives Down the Hall (Harcourt Brace, 1985) which was a Literary Guild and Book of the Month Club selection. Donna has written more than twenty award winning books for children and this website is her effort to foster individual expression in kids.

The website covers a wide range of topics- from cooking to recycling, from arts to astronomy, from poetry to fun-filled activities and almost any topic under the sun related to children. What I really liked about it was the active participation by kids. It’s the kids who conduct the interview or participate in the activities show in the videos. So in a way, it’s their creativity that has been channelized by these videos.

The site has some unique videos such as the one featuring Natalia Paruz playing musical saw at the New York Library for the Performing Arts and the ones featured in the Illustrator week.

Each video is followed by a video description and links to books related to the topic. Interested parents & kids can click on the links and it takes them to the Amazon store where they can purchase the books.  The video page also has a link to the learning corner, a part of the website where parents can takes cues about either quizzing kids about what they or make them do activities related to the videos. This I thought was a good way to further the kids’ interaction with what they saw.

I would have loved to see more information on where to obtain materials for the make and do videos such as the one on composting. Parents and kids who would be interested in doing things after watching a video would love to know how to obtain materials for those things. Also a related videos tab which can link videos based on similar topic will be helpful. Apart from that the site is easy to understand and navigate.

Over all, I think the site is a great resource for kids to learn and enjoy an enriching online video experience. Check it out at : http://www.meetmeatthecorner.org/